I led the creation and execution of the Pro-Animal Future brand. From its naming and visual identity to designing the logo and full look and feel, I worked with this grassroots political advocacy group to capture their voice. They needed a bold, approachable brand that matched their mission. I handled everything from branding and web design to print materials and email templates, building a cohesive, movement-ready identity that helps them connect and grow.
Email Design
Brand Creation
Web Page Design
Campaign Concepting
Print Materials
I created a range of social media assets to help Pro-Animal Future engage their audience across platforms. This included designing shareable graphics, campaign visuals, and templates that aligned with the brand while being flexible and easy to update for ongoing advocacy work. Included with these are campaign concepts I created related to awareness of manipulative marketing around animal agriculture and slaughterhouses.
Design Assets
The Pro-Animal Brand
Creating the Pro-Animal Future brand was an iterative and thoughtful process. I explored many rounds of naming, visual directions, and messaging to land on a brand that felt bold, hopeful, and welcoming. Because the organization aims to build broad political support from people who may not already identify with animal rights, the brand needed to be inclusive, nonjudgmental, and future-focused. Every design choice was made with that in mind: to invite people in, not push them away.
A Progressive Issue
The brand frames animal rights as a progressive, values-driven issue that fits alongside other justice movements. By using the term “pro-animal,” it invites broad support, making it easy for anyone to get behind the cause, regardless of their starting point or their dietary decisions.
Design Problem
One of the main challenges was designing a brand that speaks to non-vegan audiences without alienating them. The core message here being: you don’t have to be vegan to care about animals. The brand focuses on shared values and political action, not personal purity in order to make space for more people to get involved in PAF’s mission.
Print Design
Designed as part of a city-wide awareness initiative, these print designs aimed to spark conversation around animal rights and promote progressive, pro-animal political change. Bold, eye-catching messaging made them ideal for urban spaces—easy to share, hard to ignore.
