The Oromo Legacy Leadership & Advocacy Association (OLLAA) is a nonprofit dedicated to empowering the Oromo people of Ethiopia through education, activism, and advocacy. This branding project focused on creating a visual identity rooted in Oromo culture, featuring a logo inspired by the traditional Qarma headband. A color-coded brand architecture was developed to distinguish OLLAA’s core initiatives, helping to unify their mission and visually communicate their work to a global audience.
Brand Architecture
Brand Creation
Video + Motion Animation
Oromo Video
This video brings the story of the Oromo people in Ethiopia to life through bold visual storytelling. Using the visual identity in color, texture, and symbolism of Oromo culture, the animation weaves a powerful narrative about resilience, struggle, and identity. Every frame is guided by the brand system I created, designed to amplify voices and humanize history through motion and visual storytelling.