As the design lead on the Doctors Without Borders retainer account, I designed countless email graphics, print PDFs, merch items, web pages, and a myriad of other assets to contribute to their mission of providing care where it's needed most across more than 70 countries. From developing the brand for their gaming sub-brand (Streamers Without Borders) to designing on a record-breaking Giving Tuesday fundraising campaign, I am extremely proud of the work I've done for Doctors Without Borders.
Email Design
Brand Creation
Web Page Design
Campaign Concepting
Print Materials
Merch
The Doctors Without Borders retainer account demanded constant visual and content innovation amid changing audience segments, graphic/copy testing, and critical rapid response campaigns to address major world crises that they responded to. Every campaign was designed to address the moment or issue-area uniquely while all existing within their bold and clear branding. These emails heavily incorporated animation, tangible-giving, and illustration to drive to CTAs.
Email Retainer
Streamers Without Borders
While leading on the Doctors Without Borders Retainer, I was asked to create a brand redesign for their P2P identity on the client side. They wanted to appeal to streamers of all kinds to partner with the organization for fundraising and awareness-building. What initially was a blue sky spec-work concept immediately became the driving concept for their P2P initiatives and identity.
Design Problem
Doctors Without Borders’ current identity at the time fell short as a brand in a number of ways. Chief among them was its inability to appeal to current streamer culture and the vibrant landscape of the community. The logo felt cold and lacked personality that define many of the voices and brands in that space. The P2P team needed to branch out and expand their palette, not only to feel more at home in the community, but to stand out as a trusted voice that understands the people they’re partnering with.
The Streamer Community
The streamer community is a vibrant and ever-changing place that values being out-spoken and authentic. It’s colorful, boisterous, and diverse in a way that makes it a very unique audience to design for. The P2P was not just aware of the culture, but most were actively a part of streaming community themselves. It was vital to create an identity that inspired trust while embracing the culture wholeheartedly.
From concept to execution, there were countless campaigns and initiatives that Doctors Without Borders needed to be concepted and created as the needs around the world and their work changed. Many of these concepts expressed the inclusivity and universality of their outreach and care across the globe, while other focused on highly-specific issue areas. They always needed to be fresh, attention-grabbing, and in line with their voice.
Merch & Campaigns
Print Design
Doctors Without Borders often needed print design done for specific audiences as well as in more critical moments of their work. These included many newsletters, postcards, ad-hoc items, as well as some posters. These newsletter print items were often for specialized audiences to advertise their partnership and other programs. The poster below was a print item in response to hospitals and ambulances being bombed in Gaza.
Care Amid Crisis Webflow
One of the tentpole campaigns for Doctors Without Borders, Care Amid Crisis was in response to the one-year anniversary of the war in Ukraine. I created the visual look and feel as well as assets for the interactive storytelling experience that told the stories of patients and doctors living through the war in Ukraine. The page, built with the tool Pageflow, drew together powerful testimonies, videos, photos, and more to create an emotional connection with Doctors Without Borders’ audience.