As the design lead on the JDRF account, I implemented the community-centered brand and voice of the type 1 diabetes advocacy organization across multiple channels. I led in the creation of both their annual ‘Live Without Limits’ campaign as well as their sustainer sub-brand called ‘The Discovery Circle. This client required constant pivots to campaigns as well as an expanding identity and brand mission.
Email Design
Brand Creation
Web Page Design
Campaign Concepting
As the designer on the JDRF email retainer account, I worked on a high volume of campaigns supporting the organization’s ever-changing research and advocacy initiatives. I designed emails using animated headers, countdown clocks, and clear calls to action to drive engagement and donations. These featured match campaigns focused on finding cures and improving life for people living with T1D. In the fast-paced retainer environment, I focused on keeping designs fresh, effective, and always aligned with the brand’s evolving goals.
Email Retainer
JDRF Discovery Circle
As part of a brand development project, I created the visual identity for the JDRF Discovery Circle, the organization’s monthly sustainer program. The goal was to design a logo that felt at home within the larger JDRF brand while standing out as a symbol of ongoing commitment. I incorporated the brand’s signature brush texture to maintain visual consistency, while also bringing in elements that reflected both the science behind the mission and the strength of the community supporting it. The final mark balanced approachability with purpose, helping reinforce the impact of recurring donors and their role in driving progress.
Design Problem
One of the key challenges in designing the Discovery Circle logo was balancing JDRF’s scientific focus with the sense of community behind its monthly donor base. The logo had to align with the core brand while representing a collective commitment to find cures. Working within brand guidelines while featuring the brush texture, I explored many iterations to strike the right tone. The final result felt both connected to the brand and distinct enough to stand on its own.
