As the design lead on the Breakthrough T1D account, I spearheaded the visual adoption of JDRF’s 2024 rebranding to Breakthrough T1D. I collaborated on email communications, combining emotionally resonant storytelling with clarity and visual cohesion to deepen donor engagement and reinforce the new brand’s inclusive, breakthrough-focused ethos.
Email Design
Brand Execution
Web Page Design
Campaign Concepting
Email Retainer
On the Breakthrough T1D email retainer account, I led the visual execution of the organization’s transition from JDRF to its new brand identity. This involved redesigning email templates and campaign visuals to reflect the refreshed look and tone of Breakthrough T1D. I developed visually engaging email campaigns that not only aligned with the new brand guidelines but also supported strategic goals to meet the moment. I worked closely with copywriters and strategists and ensured every design reinforced a clear cal-to-action.
Web Donation Page
In addition to email campaigns, I created a new web donation page concept as part of the brand refresh for Breakthrough T1D. The design focused on creating a more intuitive, emotionally resonant user experience that aligned with the updated visual identity. I prioritized clarity and accessibility while strategically placing CTAs to guide users through the donation process. The concept aimed to increase conversions by building trust through clean design, compelling imagery, and clear messaging that reflected the organization’s renewed mission and voice.
