I worked with AJWS to create email and paid media campaigns that amplified their global humanitarian work. From emergency relief appeals to storytelling around the High Holidays, each piece was crafted to honor human dignity, inspire action, and reflect AJWS’s core values of justice, compassion, and tikkun olam (repairing the world).
Email Design
Campaign Concepting
Paid Ad Design
Print Design
I collaborated on design for AJWS’s email fundraising efforts, with a focus on culturally resonant campaigns timed to key moments in the Jewish calendar. From High Holiday appeals to high-impact match campaigns, each email was crafted to speak to the values of the AJWS community—blending urgency with empathy, and driving donations through thoughtful, mission-centered messaging.
Email Retainer
For AJWS’s paid media campaigns, I designed eye-catching, CTA-driven creative to boost engagement across digital platforms. Using bold visuals and strategic animation, each asset was crafted to capture attention quickly and drive action. Whether it was mobilizing support for urgent humanitarian crises or amplifying AJWS’s mission to advance human rights globally, AJWS’ voice and identity needed to be captured though this creative work.
Paid Ad Design
Print-Activity Workbook
I designed a playful, print-on-demand Passover workbook for kids and families, centered around Afi the Afikomen, a custom character created to guide young readers through the traditions of the holiday. The workbook blended educational content with interactive activities, making the Passover story accessible, engaging, and meaningful for all ages.
